I led the creation of a client-facing coffee table book to articulate Forum Phi’s design process and visual identity through the built environment. Designed as a narrative tool, the book translates architectural concepts into clear, experiential visuals that communicate intent, process, and context.

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I established the visual standards, typographic hierarchy, and graphic language used throughout the book. Standards that now guide firm-wide materials across proposals, presentations, and any other client facing materials. By aligning visual systems with architectural workflows and emerging technologies, this work reinforces a cohesive brand presence while elevating how clients understands the design at every stage.